{"title":"Free Resources","description":"Free CalcCommerce checklists and practical starter resources for marketplace sellers. Use them to improve your process before buying a paid toolkit or audit.","products":[{"product_id":"free-amazon-ppc-quick-audit-checklist","title":"Free Amazon PPC Quick Audit Checklist","description":"\u003cp\u003e\u003cstrong\u003eRun a fast, structured review of your Amazon PPC account before changing bids or budgets.\u003c\/strong\u003e This free three-page PDF checklist helps sellers look for common sources of wasted spend and missed profitable traffic.\u003c\/p\u003e\n\u003ch2\u003eWhat is inside\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA 10-point PPC audit checklist\u003c\/li\u003e\n\u003cli\u003eA printable search-term scorecard\u003c\/li\u003e\n\u003cli\u003eScale \/ keep \/ reduce bid \/ negative-candidate \/ more-data action labels\u003c\/li\u003e\n\u003cli\u003eQuestions to ask before changing a bid\u003c\/li\u003e\n\u003cli\u003eChecks for budget pressure, proven winners and weak search terms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use the checklist\u003c\/h2\u003e\n\u003cp\u003eStart at campaign level to identify budget or structure issues, then work down to keyword and search-term performance. Look at relevance and conversion evidence before making permanent decisions from a very small sample.\u003c\/p\u003e\n\u003cp\u003eThe checklist is deliberately simple. It is designed to make sure the core questions are being asked rather than replace a full account analysis. Sellers with larger exports can use the paid \u003ca href=\"\/products\/amazon-ppc-search-term-optimiser\"\u003eAmazon PPC Search-Term Optimiser\u003c\/a\u003e to calculate CTR, CPC, CVR, ACOS and ROAS and classify rows more systematically.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e PDF digital download.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice:\u003c\/strong\u003e Free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLicence:\u003c\/strong\u003e For the purchaser's own business use. Do not resell or redistribute the file.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e This is an independent planning resource. It is not affiliated with or endorsed by Amazon and does not guarantee advertising results.\u003c\/p\u003e","brand":"CalcCommerce","offers":[{"title":"Default Title","offer_id":64743182958969,"sku":"FREE-PPC-CHECKLIST-001","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1041\/7904\/0633\/files\/free-amazon-ppc-quick-audit-checklist.png?v=1790779060"}],"url":"https:\/\/calccommerce.com\/collections\/free-resources.oembed","provider":"CalcCommerce","version":"1.0","type":"link"}