{"product_id":"amazon-ppc-search-term-optimiser","title":"Amazon PPC Search-Term Optimiser","description":"\u003cp\u003e\u003cstrong\u003eTurn Amazon PPC search-term data into a consistent action list instead of making bid decisions by feel.\u003c\/strong\u003e The CalcCommerce Search-Term Optimiser is an Excel workbook for sellers who want to review search terms and keywords using the same performance logic every time.\u003c\/p\u003e\n\u003ch2\u003eMetrics included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eImpressions and clicks\u003c\/li\u003e\n\u003cli\u003eCTR\u003c\/li\u003e\n\u003cli\u003eSpend and CPC\u003c\/li\u003e\n\u003cli\u003eOrders and conversion rate\u003c\/li\u003e\n\u003cli\u003eAttributed sales\u003c\/li\u003e\n\u003cli\u003eACOS and ROAS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAction logic\u003c\/h2\u003e\n\u003cp\u003eUse editable targets and minimum-data thresholds to classify rows into practical review groups such as scale, keep, reduce bid, negative candidate or collect more data. The goal is not to automate judgement blindly; it is to make the first pass through a search-term export faster and more consistent.\u003c\/p\u003e\n\u003cp\u003eThis is useful when a campaign average looks acceptable but individual terms are behaving very differently. Strong converting terms can be separated from expensive low-converting traffic, while low-volume rows can be left alone until enough evidence exists.\u003c\/p\u003e\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\n\u003cp\u003ePaste or enter your Amazon Ads data into the working sheet, set the target ACOS and thresholds that fit the product, then review the calculated metrics and suggested action categories. The sheet is designed for up to 100 pasted rows per working area and can be reused whenever you export fresh data.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Microsoft Excel workbook. Digital download only.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLicence:\u003c\/strong\u003e One purchaser or legal business entity. No resale or redistribution.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Suggested actions are planning aids, not instructions to change bids automatically. Always consider search-term relevance, placement, campaign structure, conversion lag, margin and business context before changing advertising. CalcCommerce is independent and is not affiliated with or endorsed by Amazon.\u003c\/p\u003e","brand":"CalcCommerce","offers":[{"title":"Default Title","offer_id":64741399921017,"sku":"AMZ-PPC-OPT-001","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1041\/7904\/0633\/files\/amazon-ppc-search-term-optimiser.png?v=1790778389","url":"https:\/\/calccommerce.com\/products\/amazon-ppc-search-term-optimiser","provider":"CalcCommerce","version":"1.0","type":"link"}