Amazon PPC Search-Term Optimiser

Turn Amazon PPC search-term data into a consistent action list instead of making bid decisions by feel. The CalcCommerce Search-Term Optimiser is an Excel workbook for sellers who want to review search terms and keywords using the same performance logic every time.

Metrics included

• Impressions and clicks
• CTR
• Spend and CPC
• Orders and conversion rate
• Attributed sales
• ACOS and ROAS

Action logic

Use editable targets and minimum-data thresholds to classify rows into practical review groups such as scale, keep, reduce bid, negative candidate or collect more data. The goal is not to automate judgement blindly; it is to make the first pass through a search-term export faster and more consistent.

This is useful when a campaign average looks acceptable but individual terms are behaving very differently. Strong converting terms can be separated from expensive low-converting traffic, while low-volume rows can be left alone until enough evidence exists.

How to use it

Paste or enter your Amazon Ads data into the working sheet, set the target ACOS and thresholds that fit the product, then review the calculated metrics and suggested action categories. The sheet is designed for up to 100 pasted rows per working area and can be reused whenever you export fresh data.

Format: Microsoft Excel workbook. Digital download only.

Licence: One purchaser or legal business entity. No resale or redistribution.

Important: Suggested actions are planning aids, not instructions to change bids automatically. Always consider search-term relevance, placement, campaign structure, conversion lag, margin and business context before changing advertising. CalcCommerce is independent and is not affiliated with or endorsed by Amazon.