Free Amazon PPC Quick Audit Checklist

Run a fast, structured review of your Amazon PPC account before changing bids or budgets. This free three-page PDF checklist helps sellers look for common sources of wasted spend and missed profitable traffic.

What is inside

• A 10-point PPC audit checklist
• A printable search-term scorecard
• Scale / keep / reduce bid / negative-candidate / more-data action labels
• Questions to ask before changing a bid
• Checks for budget pressure, proven winners and weak search terms

How to use the checklist

Start at campaign level to identify budget or structure issues, then work down to keyword and search-term performance. Look at relevance and conversion evidence before making permanent decisions from a very small sample.

The checklist is deliberately simple. It is designed to make sure the core questions are being asked rather than replace a full account analysis. Sellers with larger exports can use the paid Amazon PPC Search-Term Optimiser to calculate CTR, CPC, CVR, ACOS and ROAS and classify rows more systematically.

Format: PDF digital download.

Price: Free.

Licence: For the purchaser's own business use. Do not resell or redistribute the file.

Important: This is an independent planning resource. It is not affiliated with or endorsed by Amazon and does not guarantee advertising results.